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" SPlayer Branding "
It is an Android-based media player that replaces existing DVD players in the market.
The product will enter the Indian market with entertainment contents(video, audio, photos), targeting India’s upper middle class.
The user can access and download new media through the internet and enjoy it anywhere.
India’s media market is still suffering heavy losses from illegal copies of DVDs and high internet connection fees.
This also leads to a high barrier of entry for android based products and there are only 1.6% online purchases made in India.
“Splayer” differentiates itself from others with exceptional customer and brand value,
which in turn will allow it to compete and grow into the NO.1 media brand in India.
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